The Difference Between B2B & B2C Marketing
Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences.
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A Colour Is Not Just A Colour
Designing a logo is the starting point to building your brand, but deciding on a colour can be tricky, especially when it comes to colour psychology.
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The Pantone Color Of The Year 2022
PANTONE 17-3938 Very Peri. A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.
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Words To Use And Not To In Marketing
Ever wonder which words motivate and resonate with customers, and which ones don’t? Always start with something positive.
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