What Is Marketing?
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Marketing makes use of the “marketing mix,” also known as the four Ps—product, price, place, and promotion.
At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers’ attention to the product or service available.
Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal.
How Can We Assist?
Now that you have the PRODUCT (or service), you need someone to design of logo, packaging and product brochure/leaflet and potentially an instruction insert (product dependent). Kotton Kandy can offer all of that and more…
We also offer market research to assist with identifying key target markets, informing price points and developing distribution channels. Once this research has been done, we can then move onto PROMOTION where we come up with a strategy that will help promote your product in the best way possible. This may include several elements which we can assist with:
SOCIAL MEDIA MANAGEMENT
GOOGLE AD CAMPAIGN
WEBSITE DEVELOPMENT
PRESS RELEASES
EVENT PLANNING & LAUNCHES
IN-STORE ACTIVATIONS
MARKETING EMAILERS
MARKETING MATERIAL
PARTNER & SUPPLIER SOURCING
ANALYSIS OF CURRENT ONLINE TOOLS
